WHO WE ARE

Luminary Brands began as a passion project when Adam and Allison Grossman founded The Seaweed Bath Co. in 2010, inspired by the healing powers of the ocean and a desire to create natural skincare solutions.

As the brand flourished, Seaweed Bath Co. sought to expand its platform, acquiring Andalou Naturals and Mineral Fusion to offer a broader range of natural beauty solutions and create Luminary Brands.

At Luminary Brands, our expertise is sustainable beauty solutions that prioritize efficacy and ethical sourcing. We are dedicated to fostering a vibrant, positive impact in the personal care space by offering natural products that empower people to look and feel their best. Together, through our brands, we continue to innovate and inspire in the world of natural beauty.